Video: Happy Feet = No Loss of Confidence, Contract, House

So I'm fairly certain that this is one of the finest footie commercials currently in circulation. Actually the word commercial doesn't do this 2 minute long, 12-inch mix of an advert justice. It's something of a mini-movie/cautionary tale about how poor choice in footwear -specifically soccer boots- can lead one to some very bad places in their career. And no, those places aren't teams in USL2.

Aesthetically, this breaks the ankles of it's peers. Visually, it's as gorgeous as that French exchange student whose sense of style was 5 years ahead of everyone else in your school. It also doesn't hurt to have a soundtrack by Phil Mossman of Sabres of Paradise & LCD Soundsystem fame.

Anyway the ad, entitled "Damn Boots", is for new-school footwear company Nomis which was founded by the brain behind one of the most iconic boots of the last decade, the Adidas Predator. Their whole thing is all about making a product that is not only comfortable and high-performance, but actually doesn't jack you up by giving you blisters, bunions and other gross shit that will hinder your game. You'd think someone would have thought of that by now but I guess Nike were too busy bankrolling Ronaldinho.