FC Dallas Shows You It's New Brazilian
Not to play favorites buuuuuuuuut....FC Dallas probably has the most new media savvy front office in the league. I'm not saying it to kiss ass or curry favor (but if I could get a Big Kenny Cooper jersey out of this that would be the hotness). I'm just stating that they get it more than most.
Exhibit A: this highlight reel of new Brazilian acquisition Andre Rocha, their second from their partner Clube Atletico Paranaense. (And BTW is it just me or is this the only one of the many partnerships out there that actually seems to produce anything other than exhibition games?)
See, no one likes to mention it but Americans of non-Hispanic descent are by and large tragically Eurocentric. And to that end even the most ardent footie fan has little to no idea (or real interest in) who players are in the South American leagues. Because of this it's beyond awesome when an MLS club signs a new player from CONMEBOL and gives us a reel on them; it's nice to put a face (and a few goals) with a name.
Many clubs have done this in the past but for some reason it's usually for established players that we all knew about before they came into the league; Beckham and Denilson come to mind. Why not educate us on someone we haven't seen 10 hours of Youtube footage of? Someone like DC United's new signing Marcello Gallardo. Here's a guy who is one of only a handful of DP's yet you'd be hard pressed to find anyone on this side of the Atlantic who is familiar with his exploits at PSG.
But to get back on a positive track, FC Dallas' communications dept. is the cream y'all. Not only do they put together great video packages, but they get them out in a timely fashion and make them available beyond their official website (it's 2008, if your video is not embeddable it's almost invisible). And did I mention that they were one of the 1st clubs to have an official blog (and still one of the few)?
If you can hear me Frisco, I ♥ you; will you be my Valentine?