Have you checked out Bobby Boswells blog? If not you should drop by unannounced sometime since Bobby and D.C. United could give a clinic on how to pull off an interesting, well produced corporate blog. For an example check out this post from earlier this week where Bobby opens up like warm, buttery baked potato and tells all why he's been in a slump and that it's over because he is 'back'.
At my job we always talk about what makes websites successful and time after time it is noted that the sites whose scope is narrow & deep (i.e. focused on one niche thing) and aesthetically pleasing get the big numbers. Bobby's blog is narrow & deep...they provide content you won't get anywhere else, and it's what makes it special. It's also good-looking and minimalist; not too much extra-stuff going on vying for your attention.
We also talk about the wrong way to do it, which is to throw your net wide like a fisherman and have content that is all over the place and non-exclusive. For whatever reason the LA Galaxy have decided to do their blog exactly this way. Filled with Google Ads, EBAY auctions, and Yahoo news feeds, it is so unwieldy & unattractive that I didn't think it actually belonged to the team. Sadly, a check of the copyright info at the bottom of the page proved me wrong.
The lamest thing is that the blog entries are all co-opted from other blogs, like a blog aggregater of sorts. And that is something Soccerblogs.net does much better than this unsavory beast. Seriously, I am really hoping that someone will step forward and tell me that this is not the work of the Galaxy front office but a school project for kids with ADD or something.