By now you may have heard that 'the Lou', as favourite son Nelly likes to call it, has taken a big step closer to getting an MLS side. The brain behind the bid, Jeff Cooper, has put together a cracking site to keep interested parties up on all the latest developments related to the project, St.LouisSoccerUnited.com.
With a blog, news, incredible renderings of the proposed stadium, and a raft of info on MLS and St. Louis soccer history it's probably the most comprehensive and informative site ever for an expansion project. There is also a widget that let's you forward site and ticket info to friends, a move designed to grow interest (and season ticket holders) organically and virally.
"Evangelising" the fans is a very forward thinking move that on their part that quite frankly is so simple that none of the current MLS teams have been smart enough to do it. If the MySpace generation has taught us anything it's that people would rather be introduced to something by their peers than by "the man".
Although they don't have a club yet, Cooper & co. are a testament to the increasingly savvy ranks of new MLS owners. Hopefully they will have the opportunity to impress as MLSE in Toronto have and not be the disappointment (and on some level disgrace) that Jorge Vergara and Chivas USA is.
Heck maybe, they could do a lot of us a favour by buying/moving Chivas USA.